Chile mine rescue: lessons in newsworthiness

A great analysis on the newsvalue of this story. Chile mine rescue: lessons in newsworthiness Need media training. Next course November 23rd. Book here. http://www.8mmedia.blogspot.com/atom.xml http://tmurrell.audioblog.com/rss/media_motivators_podcast.xml

Is sponsorship worth it?

An age old question. It is when you get a letter like this back! THANK YOU On behalf of the Subiaco Primary School Year 1 Fundraising Committee, we would like to express our sincere thanks for your contribution to our … Read More

People Want News Now!

The immediacy of news just got quicker. News cycles just got shorter. Dealing with the media and staying on message just got harder. For example in an ABC Media Release: “The month of August saw unprecedented audience figures across the … Read More

Custodian of the Culture Podcast with Dr Bob Every

Dr Bob Every (pictured right), Chairman of Wesfarmers Ltd a Metallurgist by profession having completed a Bachelor’s Degree in 1968 and a Doctorate in 1971. In 1995 he completed a senior management course in Switzerland held by the University of … Read More

More on “Psychic” Animals That Make Headlines

After my recent post on Paul the octopus making headlines, I couldn’t resist this story (Source ABC Online) *’Psychic’ croc predicts Gillard victory* An enormous saltwater crocodile named Harry picked Julia Gillard as the winner of the federal election in … Read More

Investing in Innovation with David Shelton

Investing in Innovation with David Shelton (pictured) from Transition Capital. Listen to this podcast of his speech. Click here to download… http://www.8mmedia.blogspot.com/atom.xml http://tmurrell.audioblog.com/rss/media_motivators_podcast.xml

Why Paul the Octopus Made World Headlines

=== Why Paul the Octopus Made World Headlines === By Thomas Murrell MBA, CSP International Business Speaker According to online reports Paul the Octopus (reportedly hatched January 2008) is a common octopus living in a tank at a Sea Life … Read More

Wild Child – The Leanne Preston Story

Thursday 15 July, 11.45am-2pm. Graduate Management Association Professional Series – Up Close and Personal Lunch With Leanne Preston, CEO Wild Child Pty Ltd, Formal Dining Room, University Club, Hackett Drive Celebrating Innovation and Entrepreneurship Pictured with Leanne Preston and Paul … Read More