The Wisdom of Kennedy’s Speechwriter Ted Sorensen

By USA-based speech coach Mike Landrum For 11 years, Sorensen was a policy advisor, legal counsel and speechwriter for Senator and then President John F. Kennedy. The Kennedy administration brought many changes to Washington, D.C. In January 1961, JFK was … Read More

B to B Marketing With Dexter Kennedy

What is the latest on Business to Business or BtoB marketing? With Dexter Kennedy, one of Asia’s leading B to B marketers and Chief Executive, Performance Fabric Business, Texmaco Group (Indonesia) at the World Merino Conference held earlier in the … Read More

Emerging Marketers Event Tuesday September 26th 2006 Perth

There’s no doubt the future of marketing as a profession looks bright in my home town of Perth. Nearly 60 aspiring marketers turned out for an Australian Marketing Institite ‘Emerging Marketers’ event on networking and public speaking. Sharing the platform … Read More

Why The World Loved The Steve Irwin Personal Brand

By Thomas Murrell MBA CSP, International Business Speaker ‘Crikey’, the khaki shirt and the boundless enthusiasm. Steve Irwin created the most well known international personal brand of any Australian. Now that he is dead at 44 years of age, his … Read More