By Thomas Murrell MBA CSP, International Business Speaker “Acceptance speeches didn’t used to be at all autobiographical,” says former Clinton speechwriter David Kusnet. “Roosevelt didn’t talk about recovering from polio. John F. Kennedy didn’t talk about PT-109 or being Catholic … Read More

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By Thomas Murrell MBA CSP, International Business Speaker Recently I rewrote and edited my last Media Motivators article on the McEddie “Everywhere” McGuire personal brand and turned it into a media release. It generated two high profile radio interviews on … Read More

By Thomas Murrell MBA CSP, International Business Speaker The personal marketing power of Eddie McGuire as chief executive of the Nine Network could add more than 100 million dollars to the company over the next five years. Running a commercial … Read More

By Thomas Murrell MBA CSP, International Business Speaker Its the beginning of another year. Will this be your best year ever? Or more of the same? Chinese New Year is a special time for me. It brings back memories of … Read More

By Thomas Murrell MBA CSP, International Business Speaker This time of year is ideal for sharpening and honing your networking skills. There is not a better time to start building long-term business relationships. Christmas offers a chance to meet new … Read More

By Thomas Murrell MBA CSP, International Business Speaker Picture a beautiful sunny day one weekend in late spring in Perth, Western Australia. A climbing white iceberg rose is in full bloom releasing its sweet perfume into the still air. Underneath … Read More

By Thomas Murrell MBA CSP, International Business Speaker Have you ever sent out a media release and got no response? Zero, zip, nil, zilch? The majority of media releases never get used by the media. Why is this? Having worked … Read More

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