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How many times have you been at a networking function and been lost for words when asked “what do you do?” We all have. But do you see this as a threat or an opportunity? Developing a Personal Branding Statement … Read More

There’s a saying that half of all marketing efforts are wasted, but its impossible to tell which half!I know from hard won experience how easy it is to waste money on marketing.When I first set up my own business in … Read More

When marketing themselves to leads and prospects there are five common mistakes people make, all which can be easily avoided by finding the right balance to maintain your personal and professional integrity in all pursuits. Five common mistakes many people … Read More

By Thomas Murrell MBA CSP, International Business Speaker The world of marketing has changed. With increasingly better educated and more skeptical consumers, marketing methods must be increasingly accountable. Questions being asked by CEOs and business owners from the largest companies … Read More

Effective Media Relations Tips – What To Do After The Media Interviews You!By Thomas Murrell MBA CSP, International Business Speaker You’ve done all the hard work – prepared a media kit, engaged with a reporter and they’ve listened to your … Read More

How do you handle a crisis? Here’s five good questions to ask when responding to a crisis. “Before you react, it is important that you properly analyse the situation so you can respond appropriately. Here are five steps to remember … Read More

By Thomas Murrell MBA, CSP International Business Speaker I’m always into measuring for effectiveness. How can you measure your blogging efforts. Well, this is worth implementing in your business if you are a blogger. Every so often I take a … Read More

Effective Public Relations Writing: Our Rewrite Competition was to take this example put out by Tasmanian Liberal shadow treasurer Brett Whiteley in a press release issued on May 24, 2005 and highlighted in The Australian newspaper (June 2nd, 2005 page … Read More