Still on writing great attention grabbing headlines … Cory Rudl from the Internet Marketing Centre provides this great example:

“Tammie Bowser’s site, sells

packages, tools, and lessons on how to make quilts from

photographs — an unusual holiday gift! In the past, when

visitors first arrived at her site, they saw a headline

that read:

**********************SAMPLE*********************

What Is Quilted Photography?

*************************************************

While her visitors are likely to be interested in what

quilted photography is, this isn’t a headline that really

grabs their attention.

In fact, it’s not even really a headline — it’s more of a

sub-headline that would go inside the sales copy. We did a

detailed site review for Tammie, and one of the first

suggestions we made was that she use the following headline:

**********************SAMPLE*********************

“Learn How to Turn Your Favorite Photograph into a

Beautiful Handmade Quilt — and Create a Family Heirloom

That Will Be Treasured for Generations!”

*************************************************

You’ll notice that this headline clearly states a couple of

the main benefits of the product — that people can use

their own photos to make a unique quilt, and that it’s

something that will last for a long, long time.

Try jotting down a few key benefits that YOUR product or

service offers, and then working those benefits into an

eye-catching headline.

NOTE: A message placed at the top of your page that reads

something like “Welcome to Mysite.com” is NOT a headline.

Your headline MUST emphasize a clear benefit of your

product.

If you don’t have a headline on your site, make this your

holiday gift to yourself! A well-written headline has the

power to literally double — or even triple — your sales

overnight!”

Source: “Get Your Site Ready for the Holiday Rush Using These 10

Easy-to-Implement Profit Boosting Tips!”, Marketing Tips Newsletter, December 13, 2004 — Issue 102