By Thomas Murrell MBA, CSP International Business Speaker This article was originally published in the West Australian newspaper in November 2000. The future of the ABC is again in the spotlight as the broadcaster faces further budget cuts. But as … Read More
Reverb Marketing: What Is It?
By Thomas Murrell MBA, CSP International Business Speaker What are the latest trends in marketing? Well, reverb marketing is the latest buzzword amongst the marketing community as customers get harder to reach because of what I call the three c’s … Read More
Media Training Tips: Maximising Your Media Moment
By Thomas Murrell MBA, CSP, International Business Speaker Media training prior to dealing with the media is essential for business leaders, executives and company spokespersons. Discover the insider secrets of media interview training in this article. If you want to … Read More
Effective Public Relations Writing: The Ten Commandments Of A Great Lead Paragraph
By Thomas Murrell MBA, CSP, International Business Speaker If it bleeds it leads is a famous saying amongst news editors on why certain stories are on page one or first up in a TV or radio news bulletin. With so … Read More
Effective Public Speaking and Media Presentation: How Do You Process Information?
By Thomas Murrell MBA CSP International Business Speaker How you process information makes a big difference on your performance as a public speaker, professional communicator or media performer in an interview situation. It all depends on what is going through … Read More
Search Engine Optimisation: How Much is Enough?
By Thomas Murrell MBA CSP, International Business Speaker How much is enough when it comes to keywords and search engine optimisation. You know, finding those keywords that people are punching into search engines like Google. Well, according to Internet marketing … Read More
Sales Tips: How to Sell More By Asking Less
Sales Tips: How To Sell More By Asking LessBy Thomas Murrell MBA CSP, International Business Speaker Having worked in the media for more than two decades, the one thing I’ve learnt is that good questions produce good answers. Bad questions … Read More
Public Speaking Tips: The Power of Personal Stories
Public Speaking Tips: The Power of Personal StoriesBy Thomas Murrell MBA, CSP International Business Speaker Telling personal stories is one of the most powerful ways to connect with an audience when speaking in public. In professional speaking, your own stories … Read More
What is Blogging? A Definition.
What is Blogging?By Thomas Murrell MBA CSP, International Business Speaker One of my goals in life is to share my knowledge with young people. I get that fix as a senior lecturer and course co-ordinator of Public Relations at the … Read More
