How Strong is Your Personal Brand? Take Our Quiz

How Strong is Your Personal Brand? Take Our Quiz By Thomas Murrell MBA International Business Speaker Successful brands are memorable, distinctive and have a high degree of recognition. They are also based on intangible values that build trust and credibility … Read More

Another Great Headline Example

Still on writing great attention grabbing headlines … Cory Rudl from the Internet Marketing Centre provides this great example: “Tammie Bowser’s site, sells packages, tools, and lessons on how to make quilts from photographs — an unusual holiday gift! In … Read More

Improve Click Through Rates With Great Headlines

As we’re all being bombarded with more and more information in less and less time, some experts are now calling this state an “attention-deficit economy”. So how can you cut through the noise with well written headlines – for a … Read More

Reflection Reaps Rewards

Time spent on reflection is time wisely invested. Here are 3 questions to consider when reviewing any project: 1. What’s working? 2. What’s not working? 3. What can I improve? Here’s some other questions to consider, especially when reviewing your … Read More

Writing Tips for People in a Hurry

If you spend a lot of time writing eZines, articles, speeches, press releases or brochures here’s some tips: “Describe appearance of product Identify Features (look for complementary and contrasting qualities) Single Out Main Benefit Create your Benefit Statement or Summary … Read More

IS YOUR ORGANISATION PREPARED FOR A CRISIS THIS CHRISTMAS?

IS YOUR ORGANISATION PREPARED FOR A CRISIS THIS CHRISTMAS? By Thomas Murrell, MBA CSP, International Business Speaker A crisis, emergency or disaster can happen at anytime and anywhere. Just ask the residents of Darwin in Australia’s Northern Territory. Imagine a … Read More