Improve Click Through Rates With Great Headlines

As we’re all being bombarded with more and more information in less and less time, some experts are now calling this state an “attention-deficit economy”. So how can you cut through the noise with well written headlines – for a … Read More

Reflection Reaps Rewards

Time spent on reflection is time wisely invested. Here are 3 questions to consider when reviewing any project: 1. What’s working? 2. What’s not working? 3. What can I improve? Here’s some other questions to consider, especially when reviewing your … Read More

Writing Tips for People in a Hurry

If you spend a lot of time writing eZines, articles, speeches, press releases or brochures here’s some tips: “Describe appearance of product Identify Features (look for complementary and contrasting qualities) Single Out Main Benefit Create your Benefit Statement or Summary … Read More

IS YOUR ORGANISATION PREPARED FOR A CRISIS THIS CHRISTMAS?

IS YOUR ORGANISATION PREPARED FOR A CRISIS THIS CHRISTMAS? By Thomas Murrell, MBA CSP, International Business Speaker A crisis, emergency or disaster can happen at anytime and anywhere. Just ask the residents of Darwin in Australia’s Northern Territory. Imagine a … Read More

Is Your Ego Getting in the Way?

Is your ego getting in the way of a good Ezine. Successful Ezines or electronic magazines are well written and usually stick to the 80/20 rule. 80 per cent good content, 20 per cent advertising or self-promotion. Write as a … Read More

Brand Journalism and Blogging

There is a new way consumers are relating to brands. This is through a blog, allowing direct comments from prospects, customers or clients to a business about its products or services. These comments or running commentary, as communicated via a … Read More

Connect More, Preach Less

Truly effective speakers really connect with their audience rather than preaching to them. Much of the feedback I get from audiences is that I am “authentic” and “genuine”. Is this an innate skill or one that can be learned? I … Read More