Consumers Buy Brands Because of Trust and Prestige

A quick post from the Pacific Coffee Company in City Walk, Singapore where you get 15 minutes free Internet access with every purchase. I’ve never used a keyboard with so many coffee stains before! I’ve come via this walk to … Read More

Building a Powerful Personal Brand – Your USP

I’ve just returned from a wonderful afternoon at the Sheraton Towers in Singapore presenting to 75 highly motivated delegates (95% women) at the Women’s Leadership Forum. The theme was “Share and Grow” and my topic was personal branding. Now most … Read More

What is Singapore’s Most Talked About Brand?

What is Singapore’s most talked about brand? Is it Silk Air, Tiger Beer or Great Eastern? As I walked down CityWalk from Raffles Plaza to SunTech City on my recent visit to Singapore, the beautiful smell of freshly cooked bread … Read More

The Magic Power of Words

Words are like bullets and they wield enormous power. If you are a leader, manager or coach, what are the most powerful words in the English language? US Motivational Speaker and Author, Dennis Waitley says the five most important words … Read More

Search World Launch a Great Success

I’ve just got in after presenting “Secrets of Search Engine Marketing” at the Hyatt Regency in Perth at the launch of SearchWorld. According to industry reports search engine marketing (SEM) spend will increase from $70 million this year in Australia … Read More