Time spent on reflection is time wisely invested. Here are 3 questions to consider when reviewing any project: 1. What’s working? 2. What’s not working? 3. What can I improve? Here’s some other questions to consider, especially when reviewing your … Read More

If you spend a lot of time writing eZines, articles, speeches, press releases or brochures here’s some tips: “Describe appearance of product Identify Features (look for complementary and contrasting qualities) Single Out Main Benefit Create your Benefit Statement or Summary … Read More

IS YOUR ORGANISATION PREPARED FOR A CRISIS THIS CHRISTMAS? By Thomas Murrell, MBA CSP, International Business Speaker A crisis, emergency or disaster can happen at anytime and anywhere. Just ask the residents of Darwin in Australia’s Northern Territory. Imagine a … Read More

THE LITTLE-KNOWN SPEECHWRITING SECRETS THAT WON GEORGE W BUSH THE US ELECTION By Thomas Murrell, MBA CSP, International Business Speaker He’s been accused of “mangling the language, destroying its meaning by avoiding the use of verbs, twisting nouns into verbs, … Read More

The ability of an organisation to tell a story about its past, present and future is critical to brand building. Stories are personable, memorable and create a special bond with prospects or consumers, especially if they can create a degree … Read More

Is your ego getting in the way of a good Ezine. Successful Ezines or electronic magazines are well written and usually stick to the 80/20 rule. 80 per cent good content, 20 per cent advertising or self-promotion. Write as a … Read More

There is a new way consumers are relating to brands. This is through a blog, allowing direct comments from prospects, customers or clients to a business about its products or services. These comments or running commentary, as communicated via a … Read More

Truly effective speakers really connect with their audience rather than preaching to them. Much of the feedback I get from audiences is that I am “authentic” and “genuine”. Is this an innate skill or one that can be learned? I … Read More

THE TOP TEN TIPS FOR TV INTERVIEWS By Thomas Murrell, MBA CSP, International Business Speaker As I travel around the world I always enjoy sampling the media in different countries. Even if I don’t speak Thai, Bahasa or Mandarin, watching … Read More