Reflection Reaps Rewards

Time spent on reflection is time wisely invested. Here are 3 questions to consider when reviewing any project: 1. What’s working? 2. What’s not working? 3. What can I improve? Here’s some other questions to consider, especially when reviewing your … Read More

Writing Tips for People in a Hurry

If you spend a lot of time writing eZines, articles, speeches, press releases or brochures here’s some tips: “Describe appearance of product Identify Features (look for complementary and contrasting qualities) Single Out Main Benefit Create your Benefit Statement or Summary … Read More

IS YOUR ORGANISATION PREPARED FOR A CRISIS THIS CHRISTMAS?

IS YOUR ORGANISATION PREPARED FOR A CRISIS THIS CHRISTMAS? By Thomas Murrell, MBA CSP, International Business Speaker A crisis, emergency or disaster can happen at anytime and anywhere. Just ask the residents of Darwin in Australia’s Northern Territory. Imagine a … Read More

Is Your Ego Getting in the Way?

Is your ego getting in the way of a good Ezine. Successful Ezines or electronic magazines are well written and usually stick to the 80/20 rule. 80 per cent good content, 20 per cent advertising or self-promotion. Write as a … Read More

Brand Journalism and Blogging

There is a new way consumers are relating to brands. This is through a blog, allowing direct comments from prospects, customers or clients to a business about its products or services. These comments or running commentary, as communicated via a … Read More

Connect More, Preach Less

Truly effective speakers really connect with their audience rather than preaching to them. Much of the feedback I get from audiences is that I am “authentic” and “genuine”. Is this an innate skill or one that can be learned? I … Read More

THE TOP TEN TIPS FOR TV INTERVIEWS

THE TOP TEN TIPS FOR TV INTERVIEWS By Thomas Murrell, MBA CSP, International Business Speaker As I travel around the world I always enjoy sampling the media in different countries. Even if I don’t speak Thai, Bahasa or Mandarin, watching … Read More